As the lead graphic designer and content strategist for Pure Protein, I played a pivotal role in shaping the brand's visual presence on Instagram. I spearheaded the creation of content across multiple formats, including feed posts, stories, and reels, ensuring each piece aligned with the brand's vision.
In collaboration with the marketing team, I developed and executed a comprehensive content strategy that defined the style, tone of voice, and overall aesthetic of the brand's social media presence. This included creating engaging and on-brand visuals that resonated with the target audience, enhanced brand awareness, and promoted product engagement.
